We’ve already covered how higher quality images can affect your profits. If you haven’t read about it already, know that better images result in higher profits, because people are mainly attracted to quality, not quantity. There’s one more thing you should know before starting to post images on your website, or update the old ones. The background. Results of several studies have shown that images with white backgrounds are more likely to attract customers and lead to higher conversion rates. Why? There are a five good reasons.
One of the first reasons that comes to mind is that a white background offers no distractions. Thus, your customers can spend more time viewing and analyzing the product you’re selling, instead of being distracted by colored backgrounds. The biggest disadvantage while shopping online is that customers can’t physically inspect the product. A white background can facilitate a better grasp for your customers, leading to a higher rate of conversion.
PRODUCT STANDS OUT
Regardless of what products you’re selling, a white background will make your product stand out. The details of the product will be much more easily seen by your customers because the white background enhances the aspect of the presented product. It becomes easier for business managers to present their product and for customers to investigate its features.
EASIER FOCUS FOR CUSTOMERS
Whenever a potential customer visits your website, you want him to check out your products, and not the shiny colors of your website. Diverting his attention towards the product should be your main target. Of course, there are psychological studies that suggest that colors can be used as non-verbal communication. For example, the color red is associated with energy and ambition, while blue is associated with trust and peace. Our color, white, is associated with purity and perfection.
IT BLENDS BETTER WITH THE WEBSITE
White is one of the most popular choices when it comes to website colors and design. The majority of websites that are currently published on the Internet have a white background color. Associating white background images with the already white background of the website inspires professionalism. Moreover, white backgrounds blend in with the already white website, meaning that neither monopolize the attention of your customer, allowing him to pay more attention to your products.
IT ATTRACTS VISITORS ATTENTION
In the past decade, technology has changed the way we go about many of our daily habits. However, one of the detrimental effects that technology has had is that it reduced our attention span. This has an overall extremely negative impact on online websites because if the user is not continuously engaged, he might lose interest before the actual conversion. White background images help increase the attention span of potential clients by limiting the potential distractions that a colored background might have.
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